Focus on health, safety, and sustainability are key for this green product company.
Thinkbaby and Thinksport address the growing concern of toxic chemicals leaching from consumer products and aim to create safe alternatives for babies, athletes, parents and more.
After 15 years spent assisting companies with everything from product development to sales, Kevin Brodwick created Thinksport and Thinkbaby to address growing concerns about chemicals in products. After working with a laboratory funded by the National Institute of Health, Brodwick became aware of the extent to which harmful chemicals were present in everyday products.
In 2006, after unsuccessfully convincing several large companies to alter their formulations, Brodwick created an alternative line of consumer products. He brought his interest in health and preventative medicine and his background in biotechnology together to form a company whose sole purpose is to create alternative, healthier products.
Thinkbaby introduced the first 100 percent BPA-free baby bottle line. The specially designed baby bottle can be transformed into a sippy cup and then transition it again to a straw bottle. Brodwick says parents generally dispose of 10 baby bottles and sippy cups when their child transitions from one to another, creating a great deal of waste.
But the Thinkbaby model allows parents to reduce their waste and children, many of whom don’t like change, aren’t confused as they’re able to continue using their original bottle. The All In One set includes everything that a parent needs to transition from newborn to 4 years of age.
Thinkbaby’s bottle venting system is built right into the nipple and there are no extra pieces to clean or lose. A cross cut design means the nipple is No Spill, and mimics breast-feeding in that a child must apply pressure and nurse to receive fluid.
With the Thinker system, parents can simply acquire either the Sippy or Thinkster conversion kit to get to the next stage of feeding. Once a child moves on to a regular cup, Thinkbaby bottles can be recycled, as they are made from No. 5 plastic.
Thinkbaby’s most recent offering, the complete BPA-free feeding set is also free of biologically harmful chemicals. The highly sustainable set is great for newborns as well for parents. The parts come apart for easy cleaning. Available in four different colors, the sets feature stainless steel interiors and are wrapped in polypropylene. The bento box features an air-tight, no-leak lid and is one of Thinkbaby’s most popular items. Feeding sets are free of BPA, phthalates, nitrosamines, melamine, lead and PVC.
The company’s Thinkbaby sunscreen, the first sunscreen to pass Whole Foods’ premium care requirements, is also the most award-winning sun care line for children. Features include the highest SPF, water resistance, and broad spectrum coverage allowed by the FDA. Additionally, Thinkbaby and Thinksport sunscreens utilize zinc oxide particles greater than 110nm to eliminate concern about nano particles. Likewise, Thinkbaby sunscreen doesn’t use aerosol dispensers in order to promote proper use of the product and eliminate particles that parents and children could inhale.
Thinkbaby and Thinksport consider the lifecycle of a product in selecting the materials used in the company’s collection. Brodwick says no known carcinogenic, reproductive toxic, endocrine disrupting, or neurotoxic materials are used. No testing is done on animals.
No PVC, PET, melamine, lead, BPA, PFCs, or PDBE are used, nor are alkylphenols, polyurethane, petroleum distillates, phosphates, chlorine, chlorinated or brominated solvents, petroleum-derived or petrochemical fragrances, parabens, sulfur oxides, organohalides, formaldehyde, trichloroethylene (TCE), perchloroethylene (Perc), dioxins and furans, hexavalent chromium, organophosphate pesticides, di-(2-ethylhexyl) phythalate (DEHP), 2, 4, dichlorophenoxyacetic acid (2,4,D) or toxic dyes.